Guest post by Patrick M. Greene, an academic writer for Essay Twist
Gone are the days when customers triple just for putting up a couple of printed advertisements.
Blogging is now the new fashion when it comes to business marketing. It’s even considered as one of the best ways to draw new customers to your establishment. It’s enviable seeing other start-ups and medium-scale companies climb up the ladder just for posting a few things on their website.
But let’s face it: blogging is hard work. It takes too much of your time, and even then, you can’t even be sure that it’s going to be worth it.
Well, the thing is, a business blog isn’t really supposed to sell anything. Rather it shows prospective buyers why they should be negotiating with you instead of the other companies.
Now, how exactly will you do that? Read on for effective corporate blogging tips:
- Quit the sales talk
This isn’t about you. It’s about your customers. The question: how will this product be of any use to me? It is something you should address in your posts.
Whenever you post how great your product is, how your items are all made of authentic and hypoallergenic materials, you’re just driving them to scroll down, or worse close your page and move on to other corporate websites.
Now, I know what you’re thinking: how are you ever going to convince them that your product is any good if you can’t even tell them what it’s made of?
It’s simple. Be specific about it. Don’t mention its features. Just tell them directly what makes it so great. It should answer the question: what does this product do?
- Keep a friendly tone
These days, you’ve probably become too busy in the office. I can imagine the piles of paperwork waiting for you in your office.
But try to recall the days when you weren’t yet part of any business team. How did you react when some businessmen came to you and tried to goad you into buying their product? You probably didn’t believe a word they said.
Well then, just imagine how other people react whenever you talk in such a corporate tone on your website? They probably don’t believe you either.
The secret to successful business blogging is connecting with your customers. To do that you need to be friendly.
Try to post blogs with a more casual tone, and you’d be surprised how much lead you’ll get in just a couple of days.
- Compose catchy titles
People don’t just read anything that shows up on a website. They read things that catch their attention. With that, make sure you have an attractive headline before you dare to publish it to the web.
But how exactly do you catch the attention of your customers? It’s easy: by targeting their senses. Use words that’ll catch their emotions like “entice”, “woo”, “scrumptious”, and so on.
- Email listing
Who knows? Maybe you’ll come up with a really great blog and attract a number of prospective customers. But get real: the moment they leave your site, they’re bound to find something that’s just as good as yours, or maybe even better.
Sounds like a real bummer, huh? Well, the good news is you can tie a string to your new-found friends.
If you’ve ever taken a look at other websites, you’ll see that they have email listings on the right or left side, and even at the bottom of the page.
It’s really awesome because if you’re lucky enough to find a prospective customer that likes your page so much, then asking him to register to your email list would be a piece of cake.
This means that he’ll be updated of all the promos and events you’ll be conducting in the future.
This’ll give you a better chance to increase your sales since it’s proven that when people find sale items in their inbox, they tend to click on it, which will lead them to the main page. Seeing how much discount they’re going to get, it’ll be impossible for them to ignore the opportunity.
- Talk about customer success stories
Whenever people are asked to buy something, the first thing that comes to their mind: is this any good?
There’s nothing wrong with doing them a favor and answering that question for them. Ask someone from your staff to get feedback from multiple customers, and then write about it. It’ll give everyone the idea that you’re selling pretty good stuff.
- Post infographics
People won’t always have the time to read through your blogs. Show your customers that you’re on the same page by posting infographics. You can create infographics about your latest products. Tell them what makes that product so awesome.
Posting infographics is a good way to tell your customers: hey, let’s ditch reading for a while. Here’s a graphic presentation of why you should buy our product.
- Blog about popular niches
You don’t always have to highlight your product. Talk about interesting things. It’s a very effective way to get more people into your blog.
- Focus on a holiday or event
People will grow tired of you if you keep on posting “buy this, buy that”. It’s like I said earlier, befriend your prospective customers. It’s the only way to convince them that you’re telling the truth.
Apart from that, you can also tell customers how your product is going to be useful for a holiday or event. For example, restaurants can blog about how buying their spaghetti will benefit them at Christmas or New Year.
- Upload a video
Treat your customers like your friends. You’d want to know what your friends are doing most of the time. So, assume that your customers do too.
Record a video clip about how happy your customers are as they purchase one of your products. You can even record a video about how one of your staff happily assists customers as they look for things to buy.
- Blog about how-to articles
Make your product even more awesome by teaching your customers other amazing things they can do with it.
Patrick works as a contributor at essaytwist.com. He is a former editor of a small town newspaper publishing. He is an avid fan of social media, and runs his own page for writing enthusiasts for his college. With the rising clamor for healthy living, Patrick immersed himself with water sports.