You’ve decided which social media platforms to use to interact with your present and prospective customers. You’ve also looked at some key aspects of a good social media marketing strategy. Now comes the next big question: when should you post on those platforms? This article looks at 3 platforms in particular: LinkedIn, Twitter and Facebook. … Continue reading What are the best times to post on LinkedIn, Twitter and Facebook in 2018?
In my last article, I looked at seven key aspects of a good social marketing strategy for businesses. This time I’m taking a closer look at three main platforms that businesses use — LinkedIn, Twitter and Facebook — and comparing them. Everybody knows using social media effectively can be great for business, not just for … Continue reading Twitter vs Facebook vs LinkedIn: which is best for marketing?
Lots of businesses confuse social media marketing with advertising. Sure, you can use social media to advertise, and yes, because of the volume of people, advertising on social media can be effective. But if that’s the extent of your strategy, then you’re missing the point — and the power — of social media. Social media … Continue reading #SocialSense — 7 key aspects of a good social media marketing strategy
The sun’s shining, the air’s warm, and I hear seagulls (which is odd, because I live in Aldershot in Hampshire—nowhere near the coast). Anyway, Britain and the sun are frequently falling out, so the fact that they’ve been on good terms for the past week or so has given me a bit of a travel … Continue reading 6 tips for writing terrific travel articles
At Christmas time, do you ever hear something and think, what in the world does that actually mean? We seem to have gone ear-numb to a lot of the Christmas words and phrases we hear every year. So now I’m going to unpick a few of them and find out what linguistic secrets lie behind … Continue reading Weird Christmas Words — from “Yule” to “Hark” to “Boxing Day”
Company newsletters are a great way of staying in touch with customers, staff or shareholders. They’re a valuable means of letting customers know about offers, events, new products and changes to the business, or keeping staff and shareholders informed, updated and motivated. In 2013, the Content Marketing Institute found that 78% of respondents used newsletters. … Continue reading Stay in touch — 5 tips for writing better newsletters
You’re at a critical juncture. You’re not sure whether your business should enter the blogosphere, or continue roaming a blogless path. To blog, or not to blog. That is the question. To answer it, ask yourself three more questions: Is your website a source of business? Does your website get enough traffic without a blog? … Continue reading Get Bloggy — why businesses should blog, blog, blog
Etymology fascinates me, particularly when the passage of time twists the original meaning of a word or phrase into something else entirely. There are some common expressions with such wacky origins that even if you tried to make an educated guess, you’d probably be barking up the wrong tree. (See what I did there? No … Continue reading Weird Words – 5 expressions with crazy origins
As a writer, I’ve always been interested in how language changes, develops and evolves. How words change their meaning because of the way we use them. How mishearings and grammar mistakes become part of the language because overuse leads people to forget that they’re errors. How entirely new words pop up because of new technologies … Continue reading Weird Words – 5 surprising word origins you’d never guess
[This article was previously published in legal magazine The Clapham Omnibus from Benham Publishing.] Today I’m a freelance writer. Three short years ago, I was an enthusiastic criminal defence solicitor. I represented people at the police station. I did trials at the magistrates’ courts and a handful of hearings at the crown courts, too. I even won … Continue reading The legal aid cuts: why I turned my back on the law