As a freelance copywriter working with businesses in various industries, coming out of the Covid-19 lockdown has almost been as weird as going into it. Every business that's opened up again has had to do so with new Covid-19 procedures in place, typically revolving around a term that would've been alien to all of us … Continue reading How (not) to write social distancing pages
My first class for Skillshare has launched. Skillshare is an online learning platform comprised of online video classes taught by practitioners in a variety of areas, including technology, design, lifestyle, entrepreneurship and the creative arts. I was approached by Skillshare earlier this year and asked to become a teacher on the site, helping students to … Continue reading Skillshare video class: how to write a great home page & keep people on your site
You’ve decided which social media platforms to use to interact with your present and prospective customers. You’ve also looked at some key aspects of a good social media marketing strategy. Now comes the next big question: when should you post on those platforms? This article looks at 3 platforms in particular: LinkedIn, Twitter and Facebook. … Continue reading What are the best times to post on LinkedIn, Twitter and Facebook in 2018?
In my last article, I looked at seven key aspects of a good social marketing strategy for businesses. This time I’m taking a closer look at three main platforms that businesses use — LinkedIn, Twitter and Facebook — and comparing them. Everybody knows using social media effectively can be great for business, not just for … Continue reading Twitter vs Facebook vs LinkedIn: which is best for marketing?
Lots of businesses confuse social media marketing with advertising. Sure, you can use social media to advertise, and yes, because of the volume of people, advertising on social media can be effective. But if that’s the extent of your strategy, then you’re missing the point — and the power — of social media. Social media … Continue reading #SocialSense — 7 key aspects of a good social media marketing strategy
The sun’s shining, the air’s warm, and I hear seagulls (which is odd, because I live in Aldershot in Hampshire—nowhere near the coast). Anyway, Britain and the sun are frequently falling out, so the fact that they’ve been on good terms for the past week or so has given me a bit of a travel … Continue reading 6 tips for writing terrific travel articles
Guest post by Patrick M. Greene, an academic writer for Essay Twist Gone are the days when customers triple just for putting up a couple of printed advertisements. Blogging is now the new fashion when it comes to business marketing. It’s even considered as one of the best ways to draw new customers to your … Continue reading Business blogs that work
A brochure is, fundamentally, a piece of advertising. It could be intended as a lead-generator or a leave-behind, aimed at a consumer or the trade. Regardless of function and audience, brochure copy should push your prospect towards a sale. Its primary focus should not be the provision of information. It should be persuading your prospect to … Continue reading 5 secrets to writing an excellent brochure for your business
Company newsletters are a great way of staying in touch with customers, staff or shareholders. They’re a valuable means of letting customers know about offers, events, new products and changes to the business, or keeping staff and shareholders informed, updated and motivated. In 2013, the Content Marketing Institute found that 78% of respondents used newsletters. … Continue reading Stay in touch — 5 tips for writing better newsletters
You’re at a critical juncture. You’re not sure whether your business should enter the blogosphere, or continue roaming a blogless path. To blog, or not to blog. That is the question. To answer it, ask yourself three more questions: Is your website a source of business? Does your website get enough traffic without a blog? … Continue reading Get Bloggy — why businesses should blog, blog, blog
One of the first things you learn in the world of copywriting, advertising and marketing is: sell the benefits of your product or service, not the features. Features are about the product, benefits are about the customer. For example: FEATURE: The torch has a brightness level of 150 lumens. BENEFIT: The torch’s 150-lumen brightness level … Continue reading Why case studies are great marketing tools for businesses
The quest for the perfect brand name can be challenging. If you get it right, your company/product/service has a head start on success. If you get it wrong, you’ve potentially just killed what you’re trying to promote. My last copywriting tips article looked at the main considerations for freelance copywriters when embarking on brand name … Continue reading Copywriting tips – good, bad and ugly brand names
All forms of copywriting can be fun and creative, but there are two types I love best: in-depth articles that I can really get my teeth into, and creating brand names. Funnily enough, both are at the opposite ends of the copy spectrum. When writing a lengthy article for a magazine or blog, your hours … Continue reading Copywriting tips – brand names with buzz
All good copy should contain a powerful call to action. In other words, an instruction or request designed to provoke an immediate response from your audience. A call to action should persuade your reader to do something now. The most obvious would be, “buy it now”, but “buy it now” is too simple and too … Continue reading Copywriting tips: 5 powerful call to actions to enhance your marketing
As a freelance copywriter, I find that brand names and taglines can be the most difficult copy to write. All copy is subjective, yes, but brand names and taglines are even more so. One that sounds great to the writer could sound horrible to the client — and vice versa. There’s no real answer to … Continue reading Copywriting tips — how to write better taglines
I have a Numatic Hetty HET200 Vacuum Cleaner. Do I call it that? No. It's a hoover. When I dig it out, I don’t “vacuum” the flat. I “hoover” the flat. “Hoover” is a noun and a verb that has long been synonymous with vacuuming and vacuum cleaner, yet the word actually originates from the Hoover … Continue reading Weird Words – how brand names become generic
There’s an art to the cold email, just as there is to the cold call. People find cold calls and cold emails frustrating (me included), but that’s partly because of the lack of effort that goes into them. The problem with a lot of cold emails is they’re simply too cold. In other words, the … Continue reading 5 quick copywriting tips for writing better marketing emails
When I visit a company’s website, 'About Us' is one of the pages I’m most likely to click on. Sometimes it’s because I want to get a better feel for the company I’m dealing with and find out more about how they work. Sometimes it’s because I want some insight into the company’s background, to … Continue reading Creating a top-notch About Us page – 5 simple copywriting tips
I’m a writer. I’m a creative. By nature my imagination is always on the go, buzzing with new ideas and scenarios. I’m always keen to put a new spin on something rather than doing the same old thing, over and over. So if somebody were to ask me if clichés in copywriting should be avoided … Continue reading Are clichés always bad in copywriting?
As promised, this is the sequel to my first article about writing better radio commercials, with some more advice to consider when putting together an advert for the airwaves. Last time I talked about making sure your radio commercials are not banal, cringeworthy or annoying by adding realistic characters, a plot and character humour. Another … Continue reading Copywriting tips: 5 mistakes to avoid in radio commercials
It's a fact that people are more interested in reading news than adverts. That is why press releases are often a more effective medium for communicating your brand message. Press releases are technically news items, but they are written by businesses for promotional purposes. In a way they're disguised adverts and can be used to sell … Continue reading 8 great tips for writing better press releases