I’ve seen some terrible home pages in my time. Home pages that don’t give two hoots about the visitor and why the visitor has come to the website. In November I looked at the user-friendliness of websites in more general terms, looking at how to engage readers and make sure the hierarchy of information is … Continue reading Copywriting tips – how to write a great home page
Like TV commercials, radio adverts can be a very effective way of promoting your business, amplifying your brand awareness and boosting your sales. They can also be extremely ineffective if you go about them the wrong way. The airwaves are heaving with radio commercials that are – let’s be honest – dire. Some are cringeworthy, … Continue reading Copywriting tips – how to write better radio commercials
I’m often asked about the difference between articles, editorials, advertorials and press releases. So I thought it might be useful to draw up a guide... Articles – covers everything There are many types of articles. They include: News articles. These appear in newspapers, magazines and on news sites. They objectively report on a piece of … Continue reading Articles vs editorials vs advertorials vs press releases: what’s the difference?
A P.S. basically means, “Oh, I forgot to tell you something”. It comes from a time when letters were written by hand. If you forgot to include something in the body of the letter and had already signed off, you had two choices: rewrite the letter from scratch or stick it at the end. Letter … Continue reading P.S. Don’t forget to put a P.S. on your direct mail letters
Take a quick look at your website and consider these questions: is it focused on the visitor and their needs rather than being about your business? Is it user-friendly and easy to navigate? Have you paid attention to the hierarchy of information? If not, don’t panic. I’ve seen (and helped improve) a lot of websites … Continue reading Copywriting tips – how user-friendly is your website?
Yes, SEO’s a headache. But it’s still a hugely important aspect of web copywriting. The reason it’s a headache is because SEO copywriting is something you have to learn, then a couple of years later, relearn. Google’s preferences are evolving and changing all the time, which means SEO writing has to change with it. What … Continue reading Copywriting tips – how to write better SEO
The approach of Christmas is an exciting time for businesses. But with excitement comes the dreaded Christmas copy clichés. Before long, everyone’s singing the same carols and forgetting their own brand identity. Here are some tips for junking the clichés and making your Christmas marketing campaign stand out. ’Tis the season... to ditch those old chestnuts … Continue reading Better Christmas sales copy – ’Tis the season to stop saying “’tis the season”