It's a fact that people are more interested in reading news than adverts. That is why press releases are often a more effective medium for communicating your brand message. Press releases are technically news items, but they are written by businesses for promotional purposes. In a way they're disguised adverts and can be used to sell … Continue reading 8 great tips for writing better press releases
I’ve seen some terrible home pages in my time. Home pages that don’t give two hoots about the visitor and why the visitor has come to the website. In November I looked at the user-friendliness of websites in more general terms, looking at how to engage readers and make sure the hierarchy of information is … Continue reading Copywriting tips – how to write a great home page
Evening all! This week, since I'm feeling festive, I thought I would post a little Christmas story that I heard a few years ago... * There once was a man called George who worked for the Post Office. His job was to process all the mail with illegible addresses. One day, a letter arrived addressed … Continue reading “The Old Woman and the Post Office”… a Christmas story
Like TV commercials, radio adverts can be a very effective way of promoting your business, amplifying your brand awareness and boosting your sales. They can also be extremely ineffective if you go about them the wrong way. The airwaves are heaving with radio commercials that are – let’s be honest – dire. Some are cringeworthy, … Continue reading Copywriting tips – how to write better radio commercials
The English language is an infinite source of fascination, irregularity, confusion and downright weirdness. Starting today I’m going to post a monthly “Weird Words” article, looking at the strange and funny ways words and phrases end up becoming part of the language. This month’s “Weird Words” has a particularly dark tone. (Who doesn’t love a … Continue reading Weird Words: 5 words and phrases with grim origins
I’m often asked about the difference between articles, editorials, advertorials and press releases. So I thought it might be useful to draw up a guide... Articles – covers everything There are many types of articles. They include: News articles. These appear in newspapers, magazines and on news sites. They objectively report on a piece of … Continue reading Articles vs editorials vs advertorials vs press releases: what’s the difference?
[This article was previously published in legal magazine The Clapham Omnibus from Benham Publishing.] Today I’m a freelance writer. Three short years ago, I was an enthusiastic criminal defence solicitor. I represented people at the police station. I did trials at the magistrates’ courts and a handful of hearings at the crown courts, too. I even won … Continue reading The legal aid cuts: why I turned my back on the law
A P.S. basically means, “Oh, I forgot to tell you something”. It comes from a time when letters were written by hand. If you forgot to include something in the body of the letter and had already signed off, you had two choices: rewrite the letter from scratch or stick it at the end. Letter … Continue reading P.S. Don’t forget to put a P.S. on your direct mail letters
Take a quick look at your website and consider these questions: is it focused on the visitor and their needs rather than being about your business? Is it user-friendly and easy to navigate? Have you paid attention to the hierarchy of information? If not, don’t panic. I’ve seen (and helped improve) a lot of websites … Continue reading Copywriting tips – how user-friendly is your website?
Yes, SEO’s a headache. But it’s still a hugely important aspect of web copywriting. The reason it’s a headache is because SEO copywriting is something you have to learn, then a couple of years later, relearn. Google’s preferences are evolving and changing all the time, which means SEO writing has to change with it. What … Continue reading Copywriting tips – how to write better SEO
The approach of Christmas is an exciting time for businesses. But with excitement comes the dreaded Christmas copy clichés. Before long, everyone’s singing the same carols and forgetting their own brand identity. Here are some tips for junking the clichés and making your Christmas marketing campaign stand out. ’Tis the season... to ditch those old chestnuts … Continue reading Better Christmas sales copy – ’Tis the season to stop saying “’tis the season”
Is your business in the business of writing press releases? If it isn’t, it should be. Press releases are a great way of communicating with your customers in a way that isn’t ‘salesy’. Press releases relay the benefits of your brand without readers knowing that they’re being sold to. That's because, officially, press releases are … Continue reading Bread needs butter! The key to killer press releases
As a copywriter, one of my main jobs is writing product descriptions for retailers and suppliers. These descriptions usually end up on websites or in catalogues and are the little blurbs that sit alongside an image of the product, the price and any relevant specs. Generally I follow 4 rules when I write product copy: … Continue reading When copywriting goes wrong! Lego’s ‘window-licker’ toy
Hello! Welcome to my new copywriting website! My old website is still live for the moment, but my goal with the new site is to better explain and demonstrate the freelance copywriting services I offer to businesses. I will use this blog to post articles about copywriting, writing in general, my love of language and … Continue reading Welcome to the new site!