Copywriting tips – good, bad and ugly brand names

The quest for the perfect brand name can be challenging. If you get it right, your company/product/service has a head start on success. If you get it wrong, you’ve potentially just killed what you’re trying to promote. My last copywriting tips article looked at the main considerations for freelance copywriters when embarking on brand name … Continue reading Copywriting tips – good, bad and ugly brand names

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Apostrophe angst – knowing your “its” from your “it’s”

I’m putting my grammar Nazi hat on today. Don’t get me wrong. As an author of fiction as well as a copywriter for businesses, I fully appreciate that sometimes grammar rules are there to be broken. And I don’t think every rule they teach you in school should be adhered to 100% of the time, … Continue reading Apostrophe angst – knowing your “its” from your “it’s”

copywriting, grammar, writing

The complimentary complementary compliment – the beautiful confusion that is the English language

“Compliment” and its nearly identical twin “complement” are two of the most confusing words in the English language, with more meanings than you can shake a stick at. Let’s try and break this down. A “compliment” is when someone says something nice, flattering or praising to you. When they’re saying these things, they’re being “complimentary”. … Continue reading The complimentary complementary compliment – the beautiful confusion that is the English language