Copywriting tips – good, bad and ugly brand names

The quest for the perfect brand name can be challenging. If you get it right, your company/product/service has a head start on success. If you get it wrong, you’ve potentially just killed what you’re trying to promote. My last copywriting tips article looked at the main considerations for freelance copywriters when embarking on brand name … Continue reading Copywriting tips – good, bad and ugly brand names

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Copywriting tips – brand names with buzz

All forms of copywriting can be fun and creative, but there are two types I love best: in-depth articles that I can really get my teeth into, and creating brand names. Funnily enough, both are at the opposite ends of the copy spectrum. When writing a lengthy article for a magazine or blog, your hours … Continue reading Copywriting tips – brand names with buzz