When I visit a company’s website, 'About Us' is one of the pages I’m most likely to click on. Sometimes it’s because I want to get a better feel for the company I’m dealing with and find out more about how they work. Sometimes it’s because I want some insight into the company’s background, to … Continue reading Creating a top-notch About Us page – 5 simple copywriting tips
I’m a writer. I’m a creative. By nature my imagination is always on the go, buzzing with new ideas and scenarios. I’m always keen to put a new spin on something rather than doing the same old thing, over and over. So if somebody were to ask me if clichés in copywriting should be avoided … Continue reading Are clichés always bad in copywriting?