5 quick copywriting tips for writing better marketing emails

There’s an art to the cold email, just as there is to the cold call. People find cold calls and cold emails frustrating (me included), but that’s partly because of the lack of effort that goes into them. The problem with a lot of cold emails is they’re simply too cold. In other words, the … Continue reading 5 quick copywriting tips for writing better marketing emails

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P.S. Don’t forget to put a P.S. on your direct mail letters

A P.S. basically means, “Oh, I forgot to tell you something”. It comes from a time when letters were written by hand. If you forgot to include something in the body of the letter and had already signed off, you had two choices: rewrite the letter from scratch or stick it at the end. Letter … Continue reading P.S. Don’t forget to put a P.S. on your direct mail letters