Stay in touch — 5 tips for writing better newsletters

Company newsletters are a great way of staying in touch with customers, staff or shareholders. They’re a valuable means of letting customers know about offers, events, new products and changes to the business, or keeping staff and shareholders informed, updated and motivated. In 2013, the Content Marketing Institute found that 78% of respondents used newsletters. … Continue reading Stay in touch — 5 tips for writing better newsletters

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Get Bloggy — why businesses should blog, blog, blog

You’re at a critical juncture. You’re not sure whether your business should enter the blogosphere, or continue roaming a blogless path. To blog, or not to blog. That is the question. To answer it, ask yourself three more questions: Is your website a source of business? Does your website get enough traffic without a blog? … Continue reading Get Bloggy — why businesses should blog, blog, blog