Copywriting tips: 5 mistakes to avoid in radio commercials

As promised, this is the sequel to my first article about writing better radio commercials, with some more advice to consider when putting together an advert for the airwaves. Last time I talked about making sure your radio commercials are not banal, cringeworthy or annoying by adding realistic characters, a plot and character humour. Another … Continue reading Copywriting tips: 5 mistakes to avoid in radio commercials

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Copywriting tips – how to write better radio commercials

Like TV commercials, radio adverts can be a very effective way of promoting your business, amplifying your brand awareness and boosting your sales. They can also be extremely ineffective if you go about them the wrong way. The airwaves are heaving with radio commercials that are – let’s be honest – dire. Some are cringeworthy, … Continue reading Copywriting tips – how to write better radio commercials