Why case studies are great marketing tools for businesses

One of the first things you learn in the world of copywriting, advertising and marketing is: sell the benefits of your product or service, not the features. Features are about the product, benefits are about the customer. For example: FEATURE: The torch has a brightness level of 150 lumens. BENEFIT: The torch’s 150-lumen brightness level … Continue reading Why case studies are great marketing tools for businesses

Advertisements