8 great tips for writing better press releases

It's a fact that people are more interested in reading news than adverts. That is why press releases are often a more effective medium for communicating your brand message. Press releases are technically news items, but they are written by businesses for promotional purposes. In a way they're disguised adverts and can be used to sell … Continue reading 8 great tips for writing better press releases

Articles vs editorials vs advertorials vs press releases: what’s the difference?

I’m often asked about the difference between articles, editorials, advertorials and press releases. So I thought it might be useful to draw up a guide... Articles – covers everything There are many types of articles. They include: News articles. These appear in newspapers, magazines and on news sites. They objectively report on a piece of … Continue reading Articles vs editorials vs advertorials vs press releases: what’s the difference?

Bread needs butter! The key to killer press releases

Is your business in the business of writing press releases? If it isn’t, it should be. Press releases are a great way of communicating with your customers in a way that isn’t ‘salesy’. Press releases relay the benefits of your brand without readers knowing that they’re being sold to. That's because, officially, press releases are … Continue reading Bread needs butter! The key to killer press releases