copywriting, grammar, writing

The complimentary complementary compliment – the beautiful confusion that is the English language

“Compliment” and its nearly identical twin “complement” are two of the most confusing words in the English language, with more meanings than you can shake a stick at. Let’s try and break this down. A “compliment” is when someone says something nice, flattering or praising to you. When they’re saying these things, they’re being “complimentary”. … Continue reading The complimentary complementary compliment – the beautiful confusion that is the English language

When copywriting goes wrong! Lego’s ‘window-licker’ toy

As a copywriter, one of my main jobs is writing product descriptions for retailers and suppliers. These descriptions usually end up on websites or in catalogues and are the little blurbs that sit alongside an image of the product, the price and any relevant specs. Generally I follow 4 rules when I write product copy: … Continue reading When copywriting goes wrong! Lego’s ‘window-licker’ toy