When copywriting goes wrong! Lego’s ‘window-licker’ toy

As a copywriter, one of my main jobs is writing product descriptions for retailers and suppliers. These descriptions usually end up on websites or in catalogues and are the little blurbs that sit alongside an image of the product, the price and any relevant specs. Generally I follow 4 rules when I write product copy: … Continue reading When copywriting goes wrong! Lego’s ‘window-licker’ toy