Twitter vs Facebook vs LinkedIn: which is best for marketing?

In my last article, I looked at seven key aspects of a good social marketing strategy for businesses. This time I’m taking a closer look at three main platforms that businesses use — LinkedIn, Twitter and Facebook — and comparing them. Everybody knows using social media effectively can be great for business, not just for … Continue reading Twitter vs Facebook vs LinkedIn: which is best for marketing?

Social Media Marketing Strategy

#SocialSense — 7 key aspects of a good social media marketing strategy

Lots of businesses confuse social media marketing with advertising. Sure, you can use social media to advertise, and yes, because of the volume of people, advertising on social media can be effective. But if that’s the extent of your strategy, then you’re missing the point — and the power — of social media. Social media … Continue reading #SocialSense — 7 key aspects of a good social media marketing strategy