Copywriting tips – how to write a great home page

I’ve seen some terrible home pages in my time. Home pages that don’t give two hoots about the visitor and why the visitor has come to the website. In November I looked at the user-friendliness of websites in more general terms, looking at how to engage readers and make sure the hierarchy of information is … Continue reading Copywriting tips – how to write a great home page

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Copywriting tips - website copywriting

Copywriting tips – how user-friendly is your website?

Take a quick look at your website and consider these questions: is it focused on the visitor and their needs rather than being about your business? Is it user-friendly and easy to navigate? Have you paid attention to the hierarchy of information? If not, don’t panic. I’ve seen (and helped improve) a lot of websites … Continue reading Copywriting tips – how user-friendly is your website?