I’ve seen some terrible home pages in my time. Home pages that don’t give two hoots about the visitor and why the visitor has come to the website. In November I looked at the user-friendliness of websites in more general terms, looking at how to engage readers and make sure the hierarchy of information is … Continue reading Copywriting tips – how to write a great home page
Take a quick look at your website and consider these questions: is it focused on the visitor and their needs rather than being about your business? Is it user-friendly and easy to navigate? Have you paid attention to the hierarchy of information? If not, don’t panic. I’ve seen (and helped improve) a lot of websites … Continue reading Copywriting tips – how user-friendly is your website?