When I visit a company’s website, 'About Us' is one of the pages I’m most likely to click on. Sometimes it’s because I want to get a better feel for the company I’m dealing with and find out more about how they work. Sometimes it’s because I want some insight into the company’s background, to … Continue reading Creating a top-notch About Us page – 5 simple copywriting tips
I’ve seen some terrible home pages in my time. Home pages that don’t give two hoots about the visitor and why the visitor has come to the website. In November I looked at the user-friendliness of websites in more general terms, looking at how to engage readers and make sure the hierarchy of information is … Continue reading Copywriting tips – how to write a great home page
Take a quick look at your website and consider these questions: is it focused on the visitor and their needs rather than being about your business? Is it user-friendly and easy to navigate? Have you paid attention to the hierarchy of information? If not, don’t panic. I’ve seen (and helped improve) a lot of websites … Continue reading Copywriting tips – how user-friendly is your website?
Yes, SEO’s a headache. But it’s still a hugely important aspect of web copywriting. The reason it’s a headache is because SEO copywriting is something you have to learn, then a couple of years later, relearn. Google’s preferences are evolving and changing all the time, which means SEO writing has to change with it. What … Continue reading Copywriting tips – how to write better SEO