Skillshare video class: how to write a great home page & keep people on your site

My first class for Skillshare has launched. Skillshare is an online learning platform comprised of online video classes taught by practitioners in a variety of areas, including technology, design, lifestyle, entrepreneurship and the creative arts. I was approached by Skillshare earlier this year and asked to become a teacher on the site, helping students to … Continue reading Skillshare video class: how to write a great home page & keep people on your site

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Creating a top-notch About Us page – 5 simple copywriting tips

When I visit a company’s website, 'About Us' is one of the pages I’m most likely to click on. Sometimes it’s because I want to get a better feel for the company I’m dealing with and find out more about how they work. Sometimes it’s because I want some insight into the company’s background, to … Continue reading Creating a top-notch About Us page – 5 simple copywriting tips

Copywriting tips – how to write a great home page

I’ve seen some terrible home pages in my time. Home pages that don’t give two hoots about the visitor and why the visitor has come to the website. In November I looked at the user-friendliness of websites in more general terms, looking at how to engage readers and make sure the hierarchy of information is … Continue reading Copywriting tips – how to write a great home page